- What is Generative AI? Benefits, Use Cases, and Top Tools
What is Generative AI? Benefits, Use Cases, and Top Tools
Published :
December 15, 2023
"I've been hearing a lot about generative AI lately and I'm interested in trying it out!"
"My company has asked me to use generative AI to improve operational efficiency."
If this sounds like you, you're not alone.
Companies are rushing to develop new services using AI-powered text generation, and it's likely to become an essential part of the business landscape in the near future.
This article provides a comprehensive overview of AI text generation, covering the basics of how it works, as well as specific use cases, user experiences, and challenges associated with its use.
What is AI Text Generation?
AI text generation is a type of artificial intelligence that applies natural language processing technology to automatically generate text.
AI text generation can be broadly categorized into four types, based on their generation methods:
Rule-based AI: Generates text based on predefined rules and patterns.
Statistics-based AI: Learns statistical patterns from large amounts of text data and generates text based on these patterns.
Neural AI: Generates text using "neural networks" inspired by the structure of the human brain.
Transformation-based AI: Generates text by transforming the original text into a different format.
In recent years, major global IT companies have been actively developing AI text generation, resulting in the creation of several highly accurate AI text generators.
These technologies are expected to continue evolving and become more prevalent in our daily lives.
First, let's explore how it's currently being used, with a focus on specific business applications.
Use Cases for AI Text Generation
Document Creation
One application is in the creation of various documents, including presentations.
Some AI text generation tools can create not just text but also slide presentations.
If you can visualize the document you want to create and give the AI the correct instructions, the AI can handle the subsequent tasks.
Creative Content Creation
A second application is in creative content production.
You can generate creative content such as advertising copy and customer newsletters without human intervention.
Media content like this article is no exception, and there has been an increase in media articles created by AI text generation recently. (Note: This article was written by a human.)
Program Code Creation
Engineers may already be using this, but AI text generation can also code programs.
By communicating the task and desired output, the AI can provide the necessary code.
There have been cases where new employees without Excel VBA knowledge have automated all Excel-related tasks using this technology.
Novel and Lyrics Creation
A fourth application is supporting creative activities such as writing novels and lyrics.
You can create initial drafts of novels and lyrics from novel story ideas, character ideas, and song themes.
It can be used as a source of inspiration in creative activities.
Translation, Transcription, and Summarization
AI text generation is also used for translating between different languages, transcribing audio from meetings and lectures into text, and summarizing long texts.
This enables faster communication across language barriers and streamlines administrative tasks that may have previously required dedicated personnel.
Proofreading
Finally, AI can be used for proofreading.
AI can greatly assist in improving the quality of writing and correcting typos and incorrect expressions.
You can maintain the quality of professional documents while increasing work efficiency.
Benefits of AI Text Generation
So far, we've covered the basics of AI text generation and its use cases.
Next, we'll introduce five benefits of using AI text generation.
Reduced Task Time
First, it reduces the time spent on tasks.
AI text generation can produce documents of any volume in seconds to minutes, saving significant time compared to manual writing.
AI text generation is especially useful when you need to generate large amounts of content in a short period of time.
Reduced Financial Costs
Second, it reduces financial costs.
Because you can generate text without relying on human resources, you can reduce labor costs and related expenses.
This is especially beneficial for startups and small and medium-sized businesses. Regardless of corporate capital, the key to business success will be how well you can use AI.
Gain New Ideas
By using AI text generation, you can gain new ideas and expressions without being bound by traditional thinking patterns.
This is particularly effective in creative tasks and idea generation processes, and can outsource to AI text generation parts that have traditionally relied on subjective elements such as years of experience and intuition.
Reduced Human Error
Fourth, it reduces human error.
There is no human intervention in the automated generation process by AI.
This reduces human errors such as incorrect input and increases consistency and accuracy.
Consistent Text Expression
Finally, AI text generation can generate text with a consistent style and tone.
This is an important aspect of maintaining brand identity and giving a professional impression, and is a unique advantage of AI.
Disadvantages of AI Text Generation
While there are benefits to using AI text generation, there are also disadvantages.
Here are three of the most important disadvantages to know about.
Inconsistent Quality of Generated Text
The quality of AI-generated text can sometimes be inconsistent, and it always requires human review.
This can lead to variations in the quality of the final content.
AI also struggles to grasp complex nuances, and can sometimes produce unnatural or unhuman-like expressions. Caution is needed when generating text for public distribution.
Inability to Generate Experience or Testimonials
As might be expected, AI cannot completely mimic actual human experiences or emotions. Therefore, there are limitations to content that expresses personal experiences and feelings.
Potential for False Information
AI relies on the accuracy of its training data.
If it learns from inaccurate information, it runs the risk of generating content that contains misinformation or bias.
7 Recommended AI Text Generation Services
Next, we'll introduce seven recommended AI text generation services.
ChatGPT
https://chat.openai.com/auth/login
ChatGPT is a text generation tool developed by OpenAI in the United States.
It was the first to make people aware of the existence of generative AI, and is arguably the most well-known service.
If you want to use AI for a wide range of purposes or if you don't have a clear idea of specific applications, we recommend starting with ChatGPT.
Since it uses a method of freely entering questions and requests into prompts, most of what can be achieved with other tools can also be achieved with ChatGPT.
Bard
https://bard.google.com/?hl=ja
Bard is a text generation AI developed by Google.
It can create a wide variety of texts, including business documents, poems, songs, and essays.
You can customize the length, style, tone, and keywords of the text for different needs.
Notion AI
https://www.notion.so/ja-jp/product/ai
Notion AI is a text generation tool developed by Notion Labs in San Francisco.
Based on the natural language processing model "GPT-3" that is also used in ChatGPT, it can create high-quality text simply by entering keywords and themes.
It specializes in text translation and summarization, and can also create professional documents such as legal documents and contracts.
However, while ChatGPT and Bard are available for free, Notion AI requires a paid subscription.
Catchy
Catchy is a writing tool that utilizes automated language processing AI provided by Digital Recipe Co., Ltd., which has its headquarters in Japan.
Catchy's greatest appeal is that it specializes in the marketing field.
It can create high-quality copy for promotions and advertisements, as well as blog articles, SNS posts, press releases, newsletters, and more.
Jasper
Jasper is an AI text generation tool provided by JasperAI in the United States.
Developed based on GPT-3, it is characterized by a highly customizable tool that utilizes over 50 types of templates.
It is suitable for generating long-form content such as SEO-focused sales reports, owned media articles, and marketing emails, and is recommended for marketers, writers, and bloggers.
ELYZA Pencil
ELYZA Pencil is an application developed by "ELYZA," a group originating from the University of Tokyo.
It automatically generates text when you specify 2-8 keywords.
Commercial use is also permitted, so its use in business settings is expected in the future.
SAKUBUN
SAKUBUN is an AI writing tool provided by NOVEL Corporation, and has over 100 Japanese templates available.
It has functions to share generated text with multiple people and to register personas to generate documents that consider targeting, and can be used in a wide range of genres.
Up to 5,000 characters can be used free of charge each month.
How to Improve the Quality of Text in AI Text Generation
Next, we will introduce how to improve the quality of text with AI text generation.
Refine Text by Providing Feedback
AI-generated text is ultimately automated generation by a program, and it is still not good at sensing complex nuances and sensibilities.
By reflecting specific feedback from humans on this point, it is important to refine the text.
This allows AI to adapt to the user's writing style.
Specify Keywords and Text Direction
By specifying clear keywords and themes, you can generate text that is in line with the content that the user envisions.
We especially recommend doing this when creating content related to specific topics.
Leave the processing of large amounts of data and the generation of content based on that data to AI.
Use Specific and Easy-to-Understand Language
By giving clear and specific instructions, AI can generate more accurate and effective text.
This allows you to accurately convey the messages and information you are looking for.
Challenges and Precautions in AI Text Generation
Next, we will introduce the challenges of AI text generation and points to keep in mind when using it.
Information Verification
It is important to always verify the accuracy of information generated by AI.
Because AI processes large amounts of data, you might think that it will generate accurate outputs, but it does not only take in factual information, but also learns indiscriminately from the myriad of data that exists on the Internet, so it may output false information.
If you use such sentences as is, you run the risk of misleading or confusing readers, as well as damaging your own credibility and reputation.
When using AI text writing apps, it is important to always verify the facts.
Prevention of Leakage of Personal and Confidential Information
Because personal information and corporate confidential information may be included, it is necessary to ensure the safe handling of this information.
As mentioned in the previous section, AI does not learn by distinguishing between personal information/confidential information and other information.
After output, always check with human eyes to see if the content is safe to publish.
Consideration for Copyright
Check to see if the content generated by AI infringes on the copyright of others, and obtain appropriate permission if necessary.
AI text generation is simply assembling sentences based on patterns and statistics, so even if it is not intentionally copying other copyrighted works, it may inevitably be very similar.
Along with fact checking, it is necessary to consider whether it constitutes infringement of rights.
Quality Check of Generated Text
Finally, it is important to check that the text generated by AI does not feel unnatural when read by a human.
As mentioned above, AI text generation is simply assembling sentences like building blocks by combining languages and phrases.
Since it cannot accurately capture human senses and nuances, check the quality of each sentence to see if it is interesting to the reader.
The Future of AI Text Generation
As technology advances, AI text generation will become more accurate and adapt to a wider range of applications.
Solutions to ethical and security issues are also expected to be developed.
Summary
In this article, we have explained the mechanism of AI text generation, recommended services, precautions, etc. How was it?
AI text generation plays an important role in modern society, and its potential is limitless.
However, its use requires careful judgment and consideration of ethical issues. Let's use it wisely so that we don't get left behind by future technological developments.
We hope that this article will help you deepen your understanding of AI text generation even a little.
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